Social Media

With a successful awareness campagin, we decided to launch a re-targeting ad. People who have shown interest in Amareya’s previous ad (clicking through to visit the website) would be targeted with this new video ad. 

Collaborators: I worked with LoKnow, a digital marketing agency here in Calgary, to push our re-targeting video ad to interested users collected in their database. 

I also worked with Urba Media to film + edit footage of the how-its-made aspect of the video. 

Campaign goals: Continuing to promote awareness of the brand, while promoting a sale + free shipping to increase conversions. 

My role: Ad creative direction. Filming + editing footage of the final ad. Tracking metrics and adjusting site to increase conversions (including A/B testing of landing pages).